Insights · Topic Hub
SEO in the AI Era
AI changed what an SEO is for. The low-level work is automated; the value moved to strategy and judgment. This is where I dig into doing SEO well in the agentic age.
The big idea
Use AI as a tool, not a crutch
As SEOs, we are stewards of the AI. If you don’t know how to use the tools appropriately, you could get your website in a world of hurt.— Rob Bonham
- AI stewardship: human oversight on every AI-assisted output
- Why volume isn’t a strategy — and how thin pages tank user signals
- Getting found by AI: a practical take on GEO & AI-search visibility
- Honest measurement when GSC and LLM data won’t cooperate
In this hub
Articles
Fresh pieces drawn from Rob’s POV — publishing soon.
Article
Stewards of the AI: Using AI in SEO Without Wrecking Your Site
Where AI helps, where it hurts, and the human oversight that keeps a site safe.
Article
Why Publishing 100 AI Pages Will Tank Your Rankings
Volume vs. expertise, user signals, and the cost of spun content.
Article · coming soon
Getting Found by AI: A Practical Take on GEO
Making your brand discoverable in AI overviews and answer engines.
THE SEO ADVISORY
Get to Know Rob Bonham
Fractional SEO Manager & SEO Advisor
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Get to know me — in 5 minutes
How I think about SEO in the AI era and how I work, straight from a recent unscripted interview. No form, no gate.