Insights
The Blog
Field notes on doing SEO well in the AI era — drawn from 20+ years in the trenches. Browse by topic below; fresh articles are publishing soon.
Browse by topic
Two hubs, one point of view
Topic hub
SEO in the AI Era
AI stewardship, volume vs. expertise, GEO & AI-search visibility, and honest measurement.
Explore the hub →Topic hub
Authority & Footprint
Link building reborn, unlinked mentions, third-party visibility, and integrated marketing.
Explore the hub →THE SEO ADVISORY
Get to Know Rob Bonham
Fractional SEO Manager & SEO Advisor
Free download
Get to know me — in 5 minutes
How I think about SEO in the AI era and how I work, straight from a recent unscripted interview. No form, no gate.