Fractional SEO Manager & SEO Advisor
Senior SEO leadership — without the full-time hire.
I’m Rob Bonham. For 20+ years I’ve helped agencies and founders win in search. Now I do it as a fractional SEO manager and advisor — strategy, judgment, and execution built for the AI era.
How I can help
Two ways to bring me in
Fractional SEO Management
Embedded senior leadership for your team or agency — I own the strategy, direct execution, and keep AI-assisted work accurate and on-brand.
Explore fractional management →SEO Advisory
Audits, technical roadmaps, and strategy for founders and teams who need a seasoned second opinion — not a full-time retainer.
Explore advisory →My point of view
SEO in the agentic age
AI now handles the low-level work — titles, metas, on-page. That’s an unlock, but it moves the value of a good SEO up the stack: to strategy, judgment, and knowing what not to do.
- Volume is not a strategy. Thin AI pages tank user signals, get devalued, and erode client trust.
- Footprint beats tricks. Unlinked mentions and third-party visibility decide who wins.
- Measure honestly. In a post-attribution world, tell the real story — not fake precision.
- Everything works together. SEO wins when it’s integrated with content, PPC, email, and PR.
Free download
Get to know me — in 5 minutes
A short, honest look at how I think about SEO in the AI era and how I work, drawn straight from a recent unscripted interview. No form, no gate.