Insights · Topic Hub
Authority & Footprint
Rankings follow reputation. The brands that win have the bigger footprint — more people talking about them across the web. This is link building and authority, reframed for today.
The big idea
Footprint beats tricks
Whoever has the bigger footprint and the more people talking about them across the web in a positive way — that is the be-all and end-all of dominating the SERPs.— Rob Bonham
- Link building reborn: earning mentions, not chasing PageRank
- Unlinked mentions and third-party visibility as trust signals
- Partner and supplier links — the easy wins most teams overlook
- Integrated marketing: why SEO can’t win alone
In this hub
Articles
Fresh pieces drawn from Rob’s POV — publishing soon.
Article
Footprint Beats Tricks: Link Building Reborn for the AI Era
Why a bigger web footprint — not anchor-text games — wins now.
Article · coming soon
Unlinked Mentions & the New Authority Game
How brand mentions across the web shape who search and LLMs trust.
Article
Integrated Marketing: Why SEO Can’t Win Alone
Making SEO, content, PPC, email, and PR reinforce each other.
THE SEO ADVISORY
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Fractional SEO Manager & SEO Advisor
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How I think about SEO in the AI era and how I work, straight from a recent unscripted interview. No form, no gate.