Insights · Topic Hub
Authority & Footprint
Rankings follow reputation. The brands that win have the bigger footprint — more people talking about them across the web. This is link building and authority, reframed for today.
The big idea
Footprint beats tricks
- Link building reborn: earning mentions, not chasing PageRank
- Unlinked mentions and third-party visibility as trust signals
- Partner and supplier links — the easy wins most teams overlook
- Integrated marketing: why SEO can’t win alone
In this hub
Articles
Fresh pieces drawn from Rob’s POV — publishing soon. Newest: An Advisor’s Rule For Judging A Link — why relevance and verification, not DA or DR, should govern your link approval gate.
Article
Footprint Beats Tricks: Link Building Reborn for the AI Era
Why a bigger web footprint — not anchor-text games — wins now.
Article · coming soon
Unlinked Mentions & the New Authority Game
How brand mentions across the web shape who search and LLMs trust.
Article
Integrated Marketing: Why SEO Can’t Win Alone
Making SEO, content, PPC, email, and PR reinforce each other.
Free download
Get to know me — in 5 minutes
How I think about SEO in the AI era and how I work, straight from a recent unscripted interview. No form, no gate.