Service

Fractional SEO management

Senior SEO leadership embedded in your team or agency — the strategic direction of a full-time SEO director, at a fraction of the cost and commitment.

Who it’s for

When a full-time hire doesn’t fit

Agencies that need a seasoned SEO lead to own strategy and quality, and growing teams that aren’t ready for a full-time director but can’t afford to wing it in the AI era. I plug in as your fractional SEO manager and run the function.

What’s included

What I own

  • SEO strategy and roadmap — tied to the business, not a checklist
  • Directing execution and reviewing AI-assisted work so it’s accurate and on-brand
  • Footprint and authority building — mentions, partnerships, third-party visibility
  • Integrated campaigns alongside content, PPC, email, and PR
  • Honest reporting that tells the real story of value, not vanity metrics
The old SEO package — four articles, four backlinks, four minutes glancing at GSC — isn’t going to fly anymore.— Rob Bonham

How I work

Judgment over volume

My value isn’t button-pushing — it’s knowing which buttons not to push. I use AI to multiply output, but with the human oversight that keeps a site out of trouble. Read more about my approach or compare with SEO advisory.

THE SEO ADVISORY
Get to Know Rob Bonham
Fractional SEO Manager & SEO Advisor

Free download

Get to know me — in 5 minutes

A short, honest look at how I think about SEO in the AI era and how I work, drawn straight from a recent unscripted interview. No form, no gate.