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The Blog
Field notes on doing SEO well in the AI era — drawn from 20+ years in the trenches. Read the latest below, or browse by topic.
Latest articles
Fresh from the field
Episode Recap
Rob Bonham on SEO in the Agentic Age
SEOs as stewards of the AI, the 100-page concrete-wall trap, footprint over tricks, and pricing your work.
Read the article →SEO in the AI Era
Stewards of the AI
Use AI for leverage without wrecking your site — judgment is still the job.
Read the article →SEO in the AI Era
Why 100 AI Pages Tank Your Rankings
Spinning up a hundred near-duplicate AI pages is volume without information gain.
Read the article →Authority & Footprint
Footprint Beats Tricks
Link building reborn for the AI era: footprint and real mentions over manipulation.
Read the article →Authority & Footprint
Integrated Marketing: SEO Can’t Win Alone
Why channels compound — and SEO underperforms in a silo.
Read the article →Browse by topic
Two hubs, one point of view
Topic hub
SEO in the AI Era
AI stewardship, volume vs. expertise, GEO & AI-search visibility, and honest measurement.
Explore the hub →Topic hub
Authority & Footprint
Link building reborn, unlinked mentions, third-party visibility, and integrated marketing.
Explore the hub →Free download
Get to know me — in 5 minutes
How I think about SEO in the AI era and how I work, straight from a recent unscripted interview. No form, no gate.